According to Richard Dyers theory each pop star most have a star image which is created by the record company in order to appeal to a target audience. An image is A star is an image, not a real person, that is constructed (as any other aspect of fiction isout of a range of materials (eg advertising, magazines etc as well as films. The artist must be protreyed as super human and have the element of desire about them. They also tend to have these trates in them as this is what sells.Youthfulness
Rebellion
Sexual magnetism
An anti-authoritarian attitude
Originality
Creativity/talent
Aggression/anger
A disregard for social values relating to drugs, sex and polite behaviour
Conspicuous consumption, of sex, drugs and material goods
Success against the odds
This all helps the artists appeal and become an icon in the public. They must also be ordinary enough for the audience to relate to them but extraordinary by there talent and succes for the audience to look up to.
Here are some examples of stars.
Adele has an ordinary look but an extraorindary voice and the record company build on that so it gives hope to other girls that they can be succesfully without a sexualised look.
Britney spears offers sex appeal and therefore the record company draw on this.
Here are a boyband whose record label have created a wholesome family image that will appeal to a broad audicene and that you girls will fancy.
All of these artist have a certain star image which have been created in order for them to make money and Dyers theory is based on this.
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