Keith negus - Ideologies of the music industry.

Negus in his book producing pop identifies two different types of artists in the music industry. These ideologies shape the way in which the artists’ images and careers are developed, and the way that they are marketed towards specific target audiences

The organic ideology of creativity a real working act which would last the length of time and could get out on stage and perform in front of a large audience for a number of years. The band is naturalistic and nutured by the record label whilest given time to grow into something huge. Emphasis is given to album sales and profits are generated through a long period of time. Examples of these artist include:

The synthetic ideology of creativity A combinatorial approach to artists and material
Executives attempt to construct successful acts out of the artists and the songs at their disposal
The image of the artist is often constructed by the record company
The artist will be given a short time to prove their success before other combinations will be tried out. Examples of this include.

These artists are exmaples of Neguses theory about the two differnet types of artist the music industry promotes.