Digipaks

When researching digipaks for our product, We firtst realised how important the band name was as this would give them an identity which would be marketable and recongiseable throughout the coutnry. I decided to look at dance music album covers to see what other bands use to front there product.

In this cover there is only three colours which doesnt confuse or isnt to much for the audience, The name prodigy is written with a border and a different font to make the public recongnise them as a band. They have gone for a bright colour as there musics upbeat and loud. Using the fish on the front give it an a unique feel to it and gives it an edge to help appeal to the audience, Making the sea red is maybe a sign for danger and it gives them a dangerous edge to there music. This will also help them sell more records as on the self in the shop it will stand out and get peoples attention.

Another example i looked at is

On this cover it has Loud Noises in a big font and a bright colour to advertiste the name of the band which as soon as they pick up the digi pak stright away they are hit by the name of the band . Also on the back theres the name of the tracks, which gives the audience infomation about which songs are out. There is also a picture of the main band memeber but it is pink and slightly disjointed which may reflect there music and there gives the audiences a little taste of what to come.

Shooting schedule

Time	Plan
8:40- 9:00	Group meeting in front of media class Final checklist of props, costume, etc. Ready to go! Mikey, Daisy, Jo, Amiee
9:00- 10:30	Go into the studio and set up ready to film the band we will also have a run through of the song and give the band an idea of what the day will be like. Also the band will be put into there costume holly will be in her rock outfit and the boys will be put into there designated costumes and the make up artist will apply the appropriate make up  for the band Cast: Holly Finley, Otto West, hector McAllister and will Bodner
10:30- 10:45	Break
10:45- 11:15	We will commence with filming the band starting with long and wide shots of the whole band. This will give us a view of the whole performance and we will watch it back to see if it works. Cast: Holly Finley, Otto West, hector McAllister and will Bodner
11:15- 13:00	We will then commence with close ups of the band making our product unique and creating different shot types. Using close ups, mid shots and a collaboration of different tyoes including shots of intsurments, lips and sex appeal for the girl and establishing the band as a marketable group. Cast: Holly Finley, Otto West, hector McAllister and will Bodner
13:00- 13: 50	LUNCH BREAK
13:50-16:30	We will finish up filming the band polishing it and making sure we haven’t missed anything. Cast: Holly Finley, Otto West, hector McAllister and will Bodner
16:30- 17:00	We will start our preparation to film our outdoor scenes making sure everything’s in place. Making sure all our props are placed where they should be and making the scene look like how we pictured in our heads. Mikey, Jo, Daisy, Aimee
17.00- Late	We will begin filming the wood scene. With close ups and mid shots of the main girl Abbi Douetil. We will then film her reactions to the various things she’s seeing. We will do close ups of the extras doing different things plus we will get shots of the mise en scene Cast: Abbi Douetil Andrew Irving Ellie Wilson Sadie Middleton Amy Rumble Jess Wilson Peter Bergin Will Barlow Bella Spaeight Ella Robinson Tilly Goodridge Talisa Vergsen Nat Holley Ian Heritier Jana Page Freddie McGaw Paula Riemann Tom Barnett Emily Rhodes Laura Bowman Marina Hambro Merlin Talard

Story Board

For our music video we decided to do a storyboard which would give us an indication of what shots we would you so we made a storyboard to help us with this and give us a guideline of what shots to use when we actrully come to film the video.

Costumes

Deciding our costumes was a difficult task as we had to style a vast number of people in two completely different scenes with different people. Also as our cast where young, we wanted them to be in style with the current teenage fashion which would make our video more up to date and appeal to a wider audience and make our video more beilevable

Performers for the band. for our main girl Holly we wanted to give her a rock chick edge but also give her sex appeal to memebers of the opposite sex to attract males to watch the video. This is the type of image we are aiming at as it describes

This is the sort of look we are going for. She is sexy and has a dark side to her which will fit in the track. Also we beileve our performer Holly will suit this image perfectly.

Thes 3 images show what we want to create a sexy and dark lead singer with dark eye make up to give her even more sexual attaction.

For the boys in the band we want to give an indie look to them but aslo quite a dark feel to them. We want them to be alternative aswell but cool looking to add a sexual attraction to the females who watch the video. This is the type of image we are going for is an indie/rock feel with an edge to make the band have an appeal to them. This is the sort of look were going for.

 

casting Process/Image

When we were given the task of casting for our thriller we wanted to find 6 main cast memebers and the have about 25 extras for our background in the party scene to make it look authentic and realistic like a proper rave.

Firstly we wanted to find a girl who could be the lead singer of the band, as the song is quite dark and the theme of the video is dark we chose Holly Finlay to be our lead singer, She has dark hair and we beileve we can make her up as a rock chic to good effect.

This is the type of image where going for holly as it is edgy and call and llinks into the genre of the music as it would appeal to the audience who are a fan of dance/ rock music. Also there is a bit of flesh of showing therefore this would add a sex attraction so we needed someone who could pull it off and we beileved holly would fit the role perfectly.


For our band we wanted a group of boys to support holly as the main girl as this give us a unqiue element to the band and therefore appeals to the audience. For our group of boys we wanted them to have an edge and we can dress them in rock outfits for them to look cool and young and virbant like our target audience, in the end we choose Hector, Walter, Otto and will bodner who we beileve have the right look and attitude for the role. This will appeal to the audience as they will fit into the type of music that that genreation listens to.

This is the sort of image were going for they look threatening and edgy and arent the typical boys in a band as offer a lot darker feel to the video and a rebelious streak which is inside many teenages and our target audience who tend to listen to this kind of music are useally reblious teens are therefore if the band look like they conform to this ideology then the audience will buy there music as they feel they relate to it. So the guys will pick we beileve can pull this as they all have a bad boy attitude so therefore they are apportaite to play the role.

After spending some time looking at different costumes and images i decide to create a image around the headshot of my band therefore i could get a good indication of how they would look on the shoot, After seeing this i decided to make the image of the band alot darker as therefore they would look more edgy and rebilious. So doing gave me a good example of how i could style my group.

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Keith negus - Ideologies of the music industry.

Negus in his book producing pop identifies two different types of artists in the music industry. These ideologies shape the way in which the artists’ images and careers are developed, and the way that they are marketed towards specific target audiences

The organic ideology of creativity a real working act which would last the length of time and could get out on stage and perform in front of a large audience for a number of years. The band is naturalistic and nutured by the record label whilest given time to grow into something huge. Emphasis is given to album sales and profits are generated through a long period of time. Examples of these artist include:

The synthetic ideology of creativity A combinatorial approach to artists and material
Executives attempt to construct successful acts out of the artists and the songs at their disposal
The image of the artist is often constructed by the record company
The artist will be given a short time to prove their success before other combinations will be tried out. Examples of this include.

These artists are exmaples of Neguses theory about the two differnet types of artist the music industry promotes.

Cast list for music video

Performers For band:
Holly Findlay. - Singer

Walter Daley.- Guitar

Otto West – Drums

Will Bodner- Bass

Hector McAllister – Dj

Abbi Douetil – Main Girl

Extras:
Andrew Irving
Ellie Wilson
Sadie Middleton
Amy Rumble
Jess Wilson
Peter Bergin
Will Barlow
Bella Spaeight
Ella Robinson
Tilly Goodridge
Talisa Vergsen
Nat Holley
Ian Heritier
Jana Page
Freddie McGaw
Paula Riemann
Tom Barnett
Emily Rhodes
Laura Bowman
Marina Hambro
Merlin Talard

Profile of a target audience member

I beileve our target audience would be aged between 16-25. it would be played at parties and raves which reflexs why we decided on our video being a party and rave to appeal to the young generation.

This is the type of group who would be interested in this music video and it mirrors the type of teenagers our track and video would be aimed at.
Here is what a target audience memebers day would consist.
12pm:wake up and roll out of bed. Chuck on clothes which are laying on there floor and head down to breakfast or food which consist of leftovers of last nights dinner.
1pm:Head in very late for college where they would hang out with friends, Smoke and not listen in class.
4pm:Finnish school and head to a friends where they would chill out smoke and listen to music.
7pm: Get ready to go and have a few drinks this will be vodka based which they have purchased from the supermarket, Maybe with a fake id.
9pm:Start to drink heavily and head to a party of rave.
10pm:Party has started and it is in full swing everyone is drinking and some nacotics are being taken.
12pm:Everyone is raving and partying hard so people have past out and others are making out with each other.
3pm:Head home and past out on there bed.

This would be a typical weekend for our target audience and this is what our video is based on.